The Brand

, pronounce as [gǔ], means ancient or the past in Chinese. As the name suggests, I pick Gu Spirit (古义) as the brand name to represent the spirit of our ancestors.

The symbol in our logo is from a historical form of the character 古. It's from "The Rules of The Six Types of Characters" (六書統), a book from the Yuan Dynasty (1279-1368) by Yuan Huan.